Thursday, 24 January 2013

Google Analytics

I really had no idea there was tools like this for free. I always figured software that would display information such as Google analytics does would have to be a private program that would be run by big corporation. It;s good to see that tools like this are readily available to anyone. Some of the more interesting things I found  about Google analytics is the fact that you can separate the information by the date and time at which the site was visited. I feel this would be a extremely relevant tool to see what time your website is being visited.  In a similar manner it even tells you from what location you are receiving the most visits. Although it serves a basic purpose for my digital marketing blog, I can see how this software can help marketers redirect their focus on specific aspects of their website by the information provided. One of the more interesting aspects was the demographics section that displayed what language the user that visited the site spoke or had his computer set up to. Given data such as that I can see how marketers would want to redirect their focus to cater to certain different languages.There were several other sections that had interesting data that seem fairly useful such as, what browser the different visitors were using, this seems like a useful tool for adjusting anything that you embed into your blog so that it will be compatible to run with the specified browser.Google analytics seamlessly provides marketers with valuable information, that may not have been originally intended for that purpose.  

5 comments:

  1. i didnt know either that there was a program such as Google analytics.

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  2. I agree with you. Google Analytics is a great source for marketers to find valuable information.

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  3. Google Analytics is great. I am going to be sure to apply it to any future websites I make. Great Blog.

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  4. I agree with all this. Google Analytics is definitely useful for marketers.

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  5. Indeed this is a program that gives so much information, its a surprise it is all for free!

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